Jamaica Vacationer Board has welcomed the launch of the second annual Jamaica Rum Pageant throughout an occasion on the Campari headquarters in New York.
The pageant celebrates and recognises the outsized impression the vacation spot has had on the world with its rum, meals and music.
The Jamaica Rum Pageant, scheduled for Hope Gardens Feb 29th-March 1st, serves to showcase the distinct culinary and cultural choices of Jamaica.
Geared toward encouraging new and repeat guests to expertise the colourful vacation spot, the pageant’s location in Kingston additionally showcases the capital metropolis as a premier leisure hub.
“As a vacation spot, we’ve sought to undertake an aggressive advertising technique to hold Jamaica high of thoughts for travellers planning their subsequent trip,” stated Philip Rose, Jamaica Vacationer Board regional director, north-east United States.
“A part of this technique is our new model positioning – Jamaica Heartbeat of the World.
“The Jamaica Rum Pageant is a wonderful instance of our larger-than-life experiences because it combines a lot of our uniquely Jamaican belongings – heat individuals, wealthy tradition, vibrant leisure, savoury delicacies, and naturally our fiery rum.”
The pageant will characteristic artists reminiscent of Protégé, Ky-mani…